Apple in top ten noughties

January 9, 2010

Marc Ferranti writing for Macworld 2 January 2010 confirms that Apple products were leading the tech markets in the noughties and two of the top ten tech stories of the decade were the iPod launched in October 2001 and the iPhone in June 2007. Apple products are riding high and this accolade from MacWorld confirms that its design mojo can still outsmart its competitors.

The iPhone combination of cool design, phone functions, Internet connectivity and multimedia features have raised the bar for its competitors. The iPhone excels for ease of use  – the handset can be used without referring to a manual. The iPhone’s add on apps outshine any other smartphone. iPhone’s app store has 100,000 applications -that is more than three times as many as any rival.

The Sunday Times In Gear journalist Mark Harris suggests that it’s hard to imagine other stores catching up for years, if ever. Albeit, Nokia still has the largest share of the mobile market but competition is strong with the BlackBerry coming second and Apple third. Nokia is being challenged on all sides and its market share is looking vulnerable as Google introduces its smartphone rival, Nexus One, this Easter the marketing leaders battle for a larker slice of the cake. You, the consumer hold the power … it pays to be informed.

For those of you who want to test out the rivals to the iPhone why not try the following:

  • The Nokia X6 £400 pay-as-you go challenges the iPhone for its camera and music deal -visit www.nokia.co.uk
  • Palm Pre, Free on contract, beats the iPhone on pocketability as it is petite and good at pulling together social network contacts but fun apps are limited and disappointing visit  www.o2.co.uk

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