Marketing battle between Google and Apple

January 3, 2010

Google, the internet search engine, plans to launch a smart-phone in direct competition to Apple’s iPhone, offering net browsing and video games. The launch is expected next Tuesday when the Nexus One will be unveiled. This launch will inevitably lead to a marketing battle between Google and Apple.

Nexus One, the new Iphone, is bound to create a consumer technological stir in the fast-growing market for mobile-phone web access. The number of mobile internet searches grew by 30% ,over the previous three months, in the third quarter of 2009. Like Apple’s iPhone, the Google Nexus One will have a touch screen and users will be able to search the web by voice commands. Price for the new smart-phone is still under wraps!

Source: The Sunday Times Newspaper 3.1.10

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