Apple launch the iPad

January 29, 2010

The new kit on the block is neither a phone nor a laptop but a tablet PC … it is sleek, sharp and cutting edge but technophiles around the globe are seriously wondering after months of speculation whether we really do need another portable digital device. Hunter Davies of the Daily Mail believes the iPad is iPointless; alternatively Georgia Warren in the Sunday Times is more circumspect as she compares the iPad to a dream machine whilst admitting that not all Apple’s products have been shooting stars. So it is you the consumer who hold the success or failure of this product in the palm of your hands! The spec is as follows:

The iPad resembles a supersized iPhone with a 10 inch touchscreen keyboard available in two colours. It goes on sale in March (in the USA) for approximately $1,000 or £620. To control it you prod and stroke the touch-sensitive display. To turn the page of an electric book you swipe your fingers across the screen. To zoom out of a picture, you pinch your fingers together, giving multitouch control. Browsing the web is an incredibly tactile experience says Tom Dunmore of the Daily Mail (29.1.10) as he has had the opportunity to give the new iPad a test drive.

Although videos look great on the new screen there is no way to record or watch TV which means users will have to buy films or shows from Apple’s iTunes store. It seems that iPhone’s apps will greatly extend the iPad’s functions. The New York Times has alreadt developed an iPad app that replicates the paper and this may lead the way to other newspapers and magazines doing the same in the UK. Apple may be banking that its iPad will do for television,magazines and newspapers what iTunes did for music.

If you know of anyone who has test driven the new iPad please send us their/your thoughts.

Apple in top ten noughties

January 9, 2010

Marc Ferranti writing for Macworld 2 January 2010 confirms that Apple products were leading the tech markets in the noughties and two of the top ten tech stories of the decade were the iPod launched in October 2001 and the iPhone in June 2007. Apple products are riding high and this accolade from MacWorld confirms that its design mojo can still outsmart its competitors.

The iPhone combination of cool design, phone functions, Internet connectivity and multimedia features have raised the bar for its competitors. The iPhone excels for ease of use  – the handset can be used without referring to a manual. The iPhone’s add on apps outshine any other smartphone. iPhone’s app store has 100,000 applications -that is more than three times as many as any rival.

The Sunday Times In Gear journalist Mark Harris suggests that it’s hard to imagine other stores catching up for years, if ever. Albeit, Nokia still has the largest share of the mobile market but competition is strong with the BlackBerry coming second and Apple third. Nokia is being challenged on all sides and its market share is looking vulnerable as Google introduces its smartphone rival, Nexus One, this Easter the marketing leaders battle for a larker slice of the cake. You, the consumer hold the power … it pays to be informed.

For those of you who want to test out the rivals to the iPhone why not try the following:

  • The Nokia X6 £400 pay-as-you go challenges the iPhone for its camera and music deal -visit www.nokia.co.uk
  • Palm Pre, Free on contract, beats the iPhone on pocketability as it is petite and good at pulling together social network contacts but fun apps are limited and disappointing visit  www.o2.co.uk

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